01
OVERVIEW
As the solo designer for CuraLink, my role involved an 8-week research and a 4-week prototyping phase. My responsibilities encompassed user research, system design, prototyping, illustration, user flow creation, and storytelling. Utilizing Miro, Figma, and Photoshop, my responsibilities often blended with product ownership and business analysis, ensuring CuraLink's desirability, viability, and technical feasibility
Medication access and adherence is fragmented due to outdated tech and poor patient-pharmacy-provider connectivity.
03
PROBLEM
The digital health market is undergoing rapid transformation, with the telehealthcare segment emerging as a key driver due to its ability to meet the growing demand for accessible, affordable, and remote care. The pandemic accelerated this shift, and what began as an emergency response has now evolved into a foundational part of modern healthcare systems.
Remote consultations, virtual platforms, and audio-only services have gained legitimacy and legislative support, particularly as tools to reach underserved populations like seniors or those in rural areas.
David
55, Concerned Caregiver Son
Manages meds for his mother (82) with Dementia, Arthritis, AFib (8 meds).
Goal: Ensure mother's adherence, streamline coordination.
Pain Point: Confirming intake, refill complexity, communication gaps
Elena
48, Proactive Polypharmacy Manager
Manages Type 2 Diabetes and Hypertension, High Cholesterol (6 meds).
Goal: Simplify routine, avoid interactions, save money.
Pain Point: Forgetting doses, tracking refills, cost surprises.
Margaret
76, Independent but Cautious Senior
Manages Osteoarthritis, Hypertension, GERD (4 meds).
Goal: Maintain independence, manage costs, ensure accuracy.
Pain Point: Forgetfulness, cost worries, tech/privacy concerns.
