OVERVIEW
Designed and Developed with -
As the solo designer for CuraLink, my role involved an 8-week research and a 4-week prototyping phase. My responsibilities encompassed user research, system design, prototyping, illustration, user flow creation, and storytelling. Utilizing Miro, Figma, and Photoshop, my responsibilities often blended with product ownership and business analysis, ensuring CuraLink's desirability, viability, and technical feasibility
Medication access and adherence is fragmented due to outdated tech and poor patient-pharmacy-provider connectivity.
PROBLEM
David
55, Concerned Caregiver Son
Manages meds for his mother (82) with Dementia, Arthritis, AFib (8 meds).
Goal: Ensure mother's adherence, streamline coordination.
Pain Point: Confirming intake, refill complexity, communication gaps
Elena
48, Proactive Polypharmacy Manager
Manages Type 2 Diabetes and Hypertension, High Cholesterol (6 meds).
Goal: Simplify routine, avoid interactions, save money.
Pain Point: Forgetting doses, tracking refills, cost surprises.
Margaret
76, Independent but Cautious Senior
Manages Osteoarthritis, Hypertension, GERD (4 meds).
Goal: Maintain independence, manage costs, ensure accuracy.
Pain Point: Forgetfulness, cost worries, tech/privacy concerns.
Streamline medication management, strengthen patient-pharmacy-provider connectivity, and empower users with real time insights to improve adherence and access.
SOLUTION
