An Integrated Approach to Revolutionizing
Medication Management and Access
An Integrated Approach to Revolutionizing Medication Management and Access
An Integrated Approach to Revolutionizing
Medication Management and Access
01
OVERVIEW
This case study showcases how I balanced technological solutions to address the fragmented medication management system, undertaken as a solo bootcamp project. Discover the strategic user research and design conceptualization behind CuraLink, an app designed to empower patients through real-time pharmacy data, AI-driven adherence support, and streamlined healthcare communication.
01
OVERVIEW
This case study showcases how I balanced technological solutions to address the fragmented medication management system, undertaken as a solo bootcamp project. Discover the strategic user research and design conceptualization behind CuraLink, an app designed to empower patients through real-time pharmacy data, AI-driven adherence support, and streamlined healthcare communication.
01
OVERVIEW
This case study showcases how I balanced technological solutions to address the fragmented medication management system, undertaken as a solo bootcamp project. Discover the strategic user research and design conceptualization behind CuraLink, an app designed to empower patients through real-time pharmacy data, AI-driven adherence support, and streamlined healthcare communication.
02
MY ROLE
As the solo designer for CuraLink, my role involved an 8-week research and a 4-week prototyping phase. My responsibilities encompassed user research, system design, prototyping, illustration, user flow creation, and storytelling. Utilizing Miro, Figma, and Photoshop, my responsibilities often blended with product ownership and business analysis, ensuring CuraLink's desirability, viability, and technical feasibility
02
MY ROLE
As the solo designer for CuraLink, my role involved an 8-week research and a 4-week prototyping phase. My responsibilities encompassed user research, system design, prototyping, illustration, user flow creation, and storytelling. Utilizing Miro, Figma, and Photoshop, my responsibilities often blended with product ownership and business analysis, ensuring CuraLink's desirability, viability, and technical feasibility
02
ROLE
MY ROLE
As the solo designer for CuraLink, my role involved an 8-week research and a 4-week prototyping phase. My responsibilities encompassed user research, system design, prototyping, illustration, user flow creation, and storytelling. Utilizing Miro, Figma, and Photoshop, my responsibilities often blended with product ownership and business analysis, ensuring CuraLink's desirability, viability, and technical feasibility
From Fragmented to Flowing
Medication access and adherence is fragmented due to outdated tech and poor patient-pharmacy-provider connectivity.
03
PROBLEM
%
Patients with chronic diseases don't take medications as prescribed, leading to poor health outcomes and high costs.
1 in
Prescriptions are abandoned at the
pharmacy if the out-of-pocket cost is above $50. 29% Adults in the U.S. report not taking medicines as prescribed due
to cost.
%
Medication errors happen during
transitions in care, often due to to poor
communication. Up to 70% of adverse
drug events are preventable with better coordination.
Million
Americans provide unpaid care, many managing medications. 72% caregivers report feeling overwhelmed, especially when managing multiple prescriptions.
%
Patients with chronic diseases don't take medications as prescribed, leading to poor health outcomes and high costs.
1 in
Prescriptions are abandoned at the pharmacy if the out-of-pocket cost is above $50. 29% Adults in the U.S. report not taking medicines as prescribed due to cost.
Medication errors happen during transitions in care, often due to to poor communication. Upto 70% of adverse drug events are preventable with better coordination.
%
Million
Americans provide unpaid care, many managing medications. 72% caregivers report feeling overwhelmed, especially when managing multiple prescriptions.
From Fragmented to Flowing
Medication access and adherence is fragmented due to outdated tech and poor patient-pharmacy-provider connectivity.
03
PROBLEM
%
Patients with chronic diseases don't take medications as prescribed, leading to poor health outcomes and high costs.
1 in
Prescriptions are abandoned at the
pharmacy if the out-of-pocket cost is above $50. 29% Adults in the U.S. report not taking medicines as prescribed due
to cost.
%
Medication errors happen during
transitions in care, often due to to poor
communication. Up to 70% of adverse
drug events are preventable with better coordination.
Million
Americans provide unpaid care, many managing medications. 72% caregivers report feeling overwhelmed, especially when managing multiple prescriptions.
%
Patients with chronic diseases don't take medications as prescribed, leading to poor health outcomes and high costs.
1 in
Prescriptions are abandoned at the pharmacy if the out-of-pocket cost is above $50. 29% Adults in the U.S. report not taking medicines as prescribed due to cost.
Medication errors happen during transitions in care, often due to to poor communication. Upto 70% of adverse drug events are preventable with better coordination.
%
Million
Americans provide unpaid care, many managing medications. 72% caregivers report feeling overwhelmed, especially when managing multiple prescriptions.
From Fragmented to Flowing
Medication access and adherence is fragmented due to outdated tech and poor patient-pharmacy-provider connectivity.
03
PROBLEM
%
Patients with chronic diseases don't take medications as prescribed, leading to poor health outcomes and high costs.
1 in
Prescriptions are abandoned at the
pharmacy if the out-of-pocket cost is above $50. 29% Adults in the U.S. report not taking medicines as prescribed due
to cost.
%
Medication errors happen during
transitions in care, often due to to poor
communication. Up to 70% of adverse
drug events are preventable with better coordination.
Million
Americans provide unpaid care, many managing medications. 72% caregivers report feeling overwhelmed, especially when managing multiple prescriptions.
%
Patients with chronic diseases don't take medications as prescribed, leading to poor health outcomes and high costs.
1 in
Prescriptions are abandoned at the pharmacy if the out-of-pocket cost is above $50. 29% Adults in the U.S. report not taking medicines as prescribed due to cost.
Medication errors happen during transitions in care, often due to to poor communication. Upto 70% of adverse drug events are preventable with better coordination.
%
Million
Americans provide unpaid care, many managing medications. 72% caregivers report feeling overwhelmed, especially when managing multiple prescriptions.
04
SECONDARY RESEARCH
The digital health market is undergoing rapid transformation, with the telehealthcare segment emerging as a key driver due to its ability to meet the growing demand for accessible, affordable, and remote care. The pandemic accelerated this shift, and what began as an emergency response has now evolved into a foundational part of modern healthcare systems.
Remote consultations, virtual platforms, and audio-only services have gained legitimacy and legislative support, particularly as tools to reach underserved populations like seniors or those in rural areas.
04
SECONDARY RESEARCH
The digital health market is undergoing rapid transformation, with the telehealthcare segment emerging as a key driver due to its ability to meet the growing demand for accessible, affordable, and remote care. The pandemic accelerated this shift, and what began as an emergency response has now evolved into a foundational part of modern healthcare systems.
Remote consultations, virtual platforms, and audio-only services have gained legitimacy and legislative support, particularly as tools to reach underserved populations like seniors or those in rural areas.
04
04
SECONDARY RESEARCH
The digital health market is undergoing rapid transformation, with the telehealthcare segment emerging as a key driver due to its ability to meet the growing demand for accessible, affordable, and remote care. The pandemic accelerated this shift, and what began as an emergency response has now evolved into a foundational part of modern healthcare systems.
Remote consultations, virtual platforms, and audio-only services have gained legitimacy and legislative support, particularly as tools to reach underserved populations like seniors or those in rural areas.
Telehealth held 43.1% of the market in 2024 and is projected to exceed $970 billion by 2034
Telehealth held 43.1% of the market in 2024 and is projected to exceed $970 billion by 2034
Telehealth held 43.1% of the market in 2024 and is projected to exceed $970 billion by 2034
This growth mirrors the broader expansion of digital health, which is forecasted to reach $2.19 trillion by 2034. But with opportunity comes competition. As users grow more tech-literate, digital health tools must move beyond utility, offering seamless, intuitive experiences that deliver real, personal value.
At the same time, the world is aging. Older adults face unique challenges like limited mobility, chronic conditions, and varying levels of digital literacy, that require thoughtful, inclusive design. Technology, when built empathetically, can provide not only access and autonomy but also emotional support and connection.
This growth mirrors the broader expansion of digital health, which is forecasted to reach $2.19 trillion by 2034. But with opportunity comes competition. As users grow more tech-literate, digital health tools must move beyond utility, offering seamless, intuitive experiences that deliver real, personal value.
At the same time, the world is aging. Older adults face unique challenges like limited mobility, chronic conditions, and varying levels of digital literacy, that require thoughtful, inclusive design. Technology, when built empathetically, can provide not only access and autonomy but also emotional support and connection.
Smart home integrations, virtual social platforms, and caregiver-supported tools expand the role of apps like CuraLink - from transactional interfaces into full-spectrum support systems.
Parallel to this is the rise of personalization powered by AI and machine learning. These tools are enabling real-time health monitoring, predictive insights, and intelligent medication planning tailored to each individual’s lifestyle, biology, and behavioral patterns. With the integration of wearables and remote patient monitoring, apps are moving from passive reminders to proactive, responsive health partners.
The concept of digital twins - virtual models of patients built from integrated data signals the future of hyper-personalized healthcare. But with that complexity comes responsibility. Health insights must be delivered in a way that is not only accurate, but clear, timely, and understandable.
Technology can become a broker for social experiences.
Technology can become a broker for social experiences.
Technology can become a broker for social experiences.
Smart home integrations, virtual social platforms, and caregiver-supported tools expand the role of apps like CuraLink - from transactional interfaces into full-spectrum support systems.
Parallel to this is the rise of personalization powered by AI and machine learning. These tools are enabling real-time health monitoring, predictive insights, and intelligent medication planning tailored to each individual’s lifestyle, biology, and behavioral patterns. With the integration of wearables and remote patient monitoring, apps are moving from passive reminders to proactive, responsive health partners.
The concept of digital twins - virtual models of patients built from integrated data signals the future of hyper-personalized healthcare. But with that complexity comes responsibility. Health insights must be delivered in a way that is not only accurate, but clear, timely, and understandable.
Smart home integrations, virtual social platforms, and caregiver-supported tools expand the role of apps like CuraLink- from transactional interfaces into full-spectrum support systems.
Parallel to this is the rise of personalization powered by AI and machine learning. These tools are enabling real-time health monitoring, predictive insights, and intelligent medication planning tailored to each individual’s lifestyle, biology, and behavioral patterns. With the integration of wearables and remote patient monitoring, apps are moving from passive reminders to proactive, responsive health partners.
The concept of digital twins - virtual models of patients built from integrated data signals the future of hyper-personalized healthcare. But with that complexity comes responsibility. Health insights must be delivered in a way that is not only accurate, but clear, timely, and understandable.
This growth mirrors the broader expansion of digital health, which is forecasted to reach $2.19 trillion by 2034. But with opportunity comes competition. As users grow more tech-literate, digital health tools must move beyond utility, offering seamless, intuitive experiences that deliver real, personal value.
At the same time, the world is aging. Older adults face unique challenges like limited mobility, chronic conditions, and varying levels of digital literacy, that require thoughtful, inclusive design. Technology, when built empathetically, can provide not only access and autonomy but also emotional support and connection.
Empathetic design tailored for aging users
Clear communication of personalized health insights
Inclusive accessibility across devices, bandwidths, and literacy levels
FOUNDATIONS
1 in 6 people globally will be aged 60+ by 2030
40+ U.S. states have adopted telehealth coverage parity laws
AI-powered tools are reshaping adherence through predictive, personalized care
KEY DRIVERS
To deliver lasting impact, CuraLink must align with evolving care models and translate complex data into intuitive, patient-focused experiences.
TAKEAWAY
How might we enhance medication access,
communication, and adherence through a
connected, user-centered experience?
How might we enhance medication access, communication, and adherence through a connected, user-centered experience?
How might we enhance medication access, communication, and adherence through a connected,
user-centered experience?
Streamline medication management, strengthen patient-pharmacy-provider connectivity, and empower users with real time insights to improve adherence and access.
05
QUALITATIVE INTERVIEWS
David
55, Concerned Caregiver Son
Manages meds for his mother (82) with Dementia, Arthritis, AFib (8 meds).
Goal: Ensure mother's adherence, streamline coordination.
Pain Point: Confirming intake, refill complexity, communication gaps
Elena
48, Proactive Polypharmacy Manager
Manages Type 2 Diabetes and Hypertension, High Cholesterol (6 meds).
Goal: Simplify routine, avoid interactions, save money.
Pain Point: Forgetting doses, tracking refills, cost surprises.
Margaret
76, Independent but Cautious Senior
Manages Osteoarthritis, Hypertension, GERD (4 meds).
Goal: Maintain independence, manage costs, ensure accuracy.
Pain Point: Forgetfulness, cost worries, tech/privacy concerns.
David
55, Concerned Caregiver Son
Manages meds for his mother (82) with Dementia, Arthritis, AFib (8 meds).
Goal: Ensure mother's adherence, streamline coordination.
Pain Point: Confirming intake, refill complexity, communication gaps
Elena
48, Proactive Polypharmacy Manager
Manages Type 2 Diabetes and Hypertension, High Cholesterol (6 meds).
Goal: Simplify routine, avoid interactions, save money.
Pain Point: Forgetting doses, tracking refills, cost surprises.
Margaret
76, Independent but Cautious Senior
Manages Osteoarthritis, Hypertension, GERD (4 meds).
Goal: Maintain independence, manage costs, ensure accuracy.
Pain Point: Forgetfulness, cost worries, tech/privacy concerns.
David
55, Concerned Caregiver Son
Manages meds for his mother (82) with Dementia, Arthritis, AFib (8 meds).
Goal: Ensure mother's adherence, streamline coordination.
Pain Point: Confirming intake, refill complexity, communication gaps
Elena
48, Proactive Polypharmacy Manager
Manages Type 2 Diabetes and Hypertension, High Cholesterol (6 meds).
Goal: Simplify routine, avoid interactions, save money.
Pain Point: Forgetting doses, tracking refills, cost surprises.
Margaret
76, Independent but Cautious Senior
Manages Osteoarthritis, Hypertension, GERD (4 meds).
Goal: Maintain independence, manage costs, ensure accuracy.
Pain Point: Forgetfulness, cost worries, tech/privacy concerns.
Streamline medication management, strengthen patient-pharmacy-provider connectivity, and empower users with real time insights to improve adherence and access.
06
SOLUTION
Streamline medication management, strengthen patient-pharmacy-provider connectivity, and empower users with real time insights to improve adherence and access.
06
SOLUTION
Streamline medication management, strengthen patient-pharmacy-provider connectivity, and empower users with real time insights to improve adherence and access.
06
SOLUTION
KEY FEATURES
CuraLink enables structured tracking of medication adherence and health metrics through a streamlined logging interface. The system uses AI-based predictive algorithms to forecast refill needs based on dosage schedules and historical intake, prompting timely user actions. Real-time pharmacy integration pulls live inventory and dynamic pricing data via API from partnered networks, allowing location-based, cost-optimized medication access.
KEY FEATURES
KEY FEATURES
CuraLink enables structured tracking of medication adherence and health metrics through a streamlined logging interface. The system uses AI-based predictive algorithms to forecast refill needs based on dosage schedules and historical intake, prompting timely user actions. Real-time pharmacy integration pulls live inventory and dynamic pricing data via API from partnered networks, allowing location-based, cost-optimized medication access.
KEY FEATURES
KEY FEATURES
CuraLink enables structured tracking of medication adherence and health metrics through a streamlined logging interface. The system uses AI-based predictive algorithms to forecast refill needs based on dosage schedules and historical intake, prompting timely user actions. Real-time pharmacy integration pulls live inventory and dynamic pricing data via API from partnered networks, allowing location-based, cost-optimized medication access.
KEY FEATURES
Streamline medication management, strengthen patient-pharmacy-provider connectivity, and empower users with real time insights to improve adherence and access.
05
QUALITATIVE INTERVIEWS
Streamline medication management, strengthen patient-pharmacy-provider connectivity, and empower users with real time insights to improve adherence and access.
05
QUALITATIVE INTERVIEWS
Streamline medication management, strengthen patient-pharmacy-provider connectivity, and empower users with real time insights to improve adherence and access.
05
QUALITATIVE INTERVIEWS
Streamline medication management, strengthen patient-pharmacy-provider connectivity, and empower users with real time insights to improve adherence and access.
05
QUALITATIVE INTERVIEWS
FOUNDATIONS
Empathetic design tailored for aging users
Clear communication of personalized health insights
Inclusive accessibility across devices, bandwidths, and literacy levels
KEY DRIVERS
1 in 6 people globally will be aged 60+ by 2030
40+ U.S. states have adopted telehealth coverage parity laws
AI-powered tools are reshaping adherence through predictive, personalized care
TAKEAWAY
To deliver lasting impact, CuraLink must align with evolving care models and translate complex data into intuitive, patient-focused experiences.
KEY DRIVERS
1 in 6 people globally will be aged 60+ by 2030
40+ U.S. states have adopted telehealth coverage parity laws
AI-powered tools are reshaping adherence through predictive, personalized care
TAKEAWAY
To deliver lasting impact, CuraLink must align with evolving care models and translate complex data into intuitive, patient-focused experiences.
FOUNDATIONS
Empathetic design tailored for aging users
Clear communication of personalized health insights
Inclusive accessibility across devices, bandwidths, and literacy levels